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The DNA of Barcelona

In The DNA of Barcelona, we hear about the city's self-determining “do it yourself” approach to governance, the muse effect Barcelona has in an individual’s life, and its relationships to its region and beyond – all understood, of course, through its identity as a Catalan city in the northern-most point of Southern Europe and the southern-most point of Northern Europe. Part of what makes Barcelona such an interesting city from a 'DNA' perspective is the fact that city branding and place marketing have been such a strong part of its post-industrial recovery. What this means is that the experts in these episodes have been working for many years to uncover what makes the city unique.

© Logan Armstrong

Listen to The DNA of Barcelona - Part I here: 

Listen to The DNA of Barcelona - Part II here: 


We wish to thank Michelle Barrios, Aleix Gabarre, Mateu Hernández, Miquel Molina and Consol Vancells-Casanovas for sharing their insights with us in this episode. If you'd like to find out more, you can read our full interviews with them by clicking below:

Michelle Barrios

BCN Roller Dance

Skate Love Barcelona

Aleix Gabarre

Summa Branding

Mateu Hernández

Barcelona Global (Former)

Miquel Molina

La Vanguardia

Consol Vancells-Casanovas

Branding & Communication Consultant

Barcelona City Council (Former)

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